There is no shortage of good real estate agents, there is only a shortage of effort. In the Branson, Missouri and Tri-Lakes area, if you need a Realtor, you can pick up the phone and call one of about 300 of them. Do they return your call on the same day? Do they work with you to develop a sales strategy? Are they doing their best to get bodies in your home? Are you doing your part to help sell your home? You may have interviewed two or three of them before making your final decision and you felt good about your choice…so why is your home not selling?
Here are a few reasons:
- There is no communication between you and your agent. Of those 300 realtors in the area only about 20% of them are doing it full time. Unless your agent is new or starving, you mostly likely won’t get the enthusiasm you need out of that lower 80% you need to cut through the white noise and get people in your home. Plus the top 20% have Mega Teams and you won’t even get a chance to work with your agent. You’ll be dealing with assistants most of the time. We pick up about 30% of our listings that are expired because another agent let the client slip through the crack. Ask your agent if you call them personally if they will pick up their phone and ask them if they will return your call the same day.
- You home is WAY overpriced. We’re nice folk here in the Midwest and no one wants to hear that their kids are ugly…so most Realtors won’t tell you that your HUGE 4000 sq ft home with laminate floors and hollow core doors and dog poop in the walkway, just isn’t competing well with the other Half a Million Dollar homes on the market. The Realtors that are honest and find a way to tell you are the ones that do usually don’t get your business…because the other guys said I get more money? Right? Well…show me the money! How much is it costing you to hold on to your home? How is it serving you to keep your home on the market with no foot traffic? We develop a sales strategy to sell your home and it usually starts facts rather than opinion.
- Your home has no curb appeal. I’ve been in the situation before where the outside of a home just does not do justice to the home. For heavens sake…plant some flowers! Landscaping is one of the few improvements you can make in most markets and still get your money back out of the upgrade. Is your realtor poor? Are they advertising your home? If so? Where? What is the story or strategy that you and your agent have come up with to get noticed and to get some bodies into your home? Right now there are 464 single family homes that have sold in the past 6 months in the Branson, Missouri Real Estate Market. Out of the 1,392 available on the MLS, that makes an 18 month supply of homes. Another way to say this is that you have a 41% chance of selling your home. You have to have activity before you have offers and you have to have offers before you have a contract.
- I see London, I see France… You need the best agent you can get…and it’s not just up to your agent. It is up to you, to do your part because you are an integral part of your home selling team. Selling your home is not the same as living in your home. It doesn’t mean you are not without privacy, rights and comfort, but it does involve you making your bed and putting your dishes away. In addition to normal upkeep, do not expect to take your poorly maintained home, price it low and hope to sell it. Most of my clients who have picked up a paintbrush and gotten a storage unit and put a little sweat into their home before they put it on the market achieved higher than average sales prices and have sold their home in less time than the market average. Don’t keep your home sale a secret. Carry extra cards for your Realtor and give them to everyone and tell them your home is for sale. When they ask how much? Tell them to call your agent, that’s what you hired them to do. You never know who may be interested so shout it to the world, your agent should be doing the same thing and together you’ll get it done.
Visit us at our website for more strategy and tips, or search the entire Branson Real Estate MLS for free at http://www.bransonhomefinder.com/
Author = Worley & Associates